IN ONE'S PRIME
"In/or during one’s happiest, most successful time; in the period when one has the most energy, vitality, and potential"
We believe that every person's prime, whether it is mental, emotional or physical should be celebrated. We all reach our prime in different stages in life no matter of the age or gender. Reaching prime is the sense of self-fulfilment and time for moving onto a new, exciting chapter of your life.
We do not believe with meaningless consumerism and waste. We want our jewellery to replace labels and disposable clothing. We would love nothing more than our timeless pieces to be worn with vintage, second-hand or ethically manufactured clothing.
We treat every ring, necklace and earring as art. Every single collection has its story and is inspired by Scandinavian nature. Our jewellery is the fruit of our values and is hand-made in the UK.
We hope that you will find an art piece that you can connect with the most.